opinion leader

opinion leader
неформальный лидер

English-Russian dictionary of Arts . 2014.

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Смотреть что такое "opinion leader" в других словарях:

  • opinion leader — oˈpinion ˌleader cross ref from leader needed this didn t quite seem to fit there noun [countable] MARKETING someone whose opinion is respected and who influences what people in a group or society buy: • Opinion leaders may be important in… …   Financial and business terms

  • opinion leader — /ˌopinjənˈlider, ingl. əˌpɪnjənˈlidə(r)/ [loc. ingl., comp. di opinion «opinione» e leader «guida, capo»] loc. sost. m. e f. inv. CFR. opinion maker …   Sinonimi e Contrari. Terza edizione

  • opinion leader — leader /ə pinjən li:də/, it. /o pinjon lider/ locuz. ingl. (propr. capo, guida dell opinione ), usata in ital. come s.m. e f. (giorn.) [persona che è in grado di influenzare l opinione degli altri, spec. l opinione pubblica] ▶◀ opinion maker.… …   Enciclopedia Italiana

  • opinion leader — {{hw}}{{opinion leader}}{{/hw}}s. m.  e f. inv.  (pl.  ingl. opinion leaders ) Chi, grazie al suo prestigio e autorità, ha una funzione di guida nei confronti dell opinione pubblica …   Enciclopedia di italiano

  • opinion leader — o·pi·nion le·a·der loc.s.m. e f.inv. ES ingl. {{wmetafile0}} persona che per il proprio prestigio, carisma o per la carica che ricopre, influenza le scelte politiche, commerciali e sim. dell opinione pubblica Sinonimi: opinion maker. {{line}}… …   Dizionario italiano

  • Opinion Leader — Der Begriff Meinungsführer geht auf Untersuchungen von Paul Felix Lazarsfeld und anderen Wissenschaftlern zur US Präsidentenwahl 1940 zurück ( The People s Choice [1]). Auf der Grundlage dieser Studie entwickelten die Autoren ein Zwei Stufen… …   Deutsch Wikipedia

  • Opinion leader — Der Begriff Meinungsführer geht auf Untersuchungen von Paul Felix Lazarsfeld und anderen Wissenschaftlern zur US Präsidentenwahl 1940 zurück ( The People s Choice [1]). Auf der Grundlage dieser Studie entwickelten die Autoren ein Zwei Stufen… …   Deutsch Wikipedia

  • Opinion Leader — ⇡ Meinungsführer …   Lexikon der Economics

  • opinion leader — /əˈpɪnjən lidə/ (say uh pinyuhn leeduh) noun a person who is influential within their group or within the community as a whole, especially a specialist in a particular field, such a person being perceived as both knowledgeable and trustworthy …   Australian-English dictionary

  • Opinion Leader Research (company) — Opinion Leader is a market research company based in the United Kingdom that uses a range of qualitative, deliberative and quantitative methods. The company was founded in 1992, and in 1998 Opinion Leader became part of Chime Communications plc,… …   Wikipedia

  • opinion-leader research — /əˌpɪnjən li:də rɪ sɜ:tʃ/ noun research into the attitudes of opinion leaders …   Marketing dictionary in english

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